User behaviour analysis inside mobile app

APPmanago system features an advanced modules currently used for identification and monitoring thir behaviors. This allows for building individual behavioral profiles of app users and the analytics of their behavior paths, to later on create automation rules reacting on particular actions. Most important information gathered by the module:

  • most frequently used app modules by a user,
  • modules where a user most often abandon the app,
  • time spent in app by particular user and average time spent in app by all users,
  • app modules most often used by users.

Examples of use

  • Users segmentation depending on modules their use most often,
  • Automatic e-mail delivery to the users who didn’t login for a month
  • Automatic push notifications for users who using desired module didn’t react on call-to-action