Real-time mobile app users segmentation

Advanced technology of APPmanago segmentation allows for precise creation of target groups in real-time. The system provides always up to date list of users in every particular segment.Precise choice of campaign target group and it’s content adjustment allow for sending the most effective offer.

Segmentation is based on variables such as:

  • time passed from the last app launch,
  • time spent on the app (daily/weekly/monthly).
  • hours of app launch.
  • current app version installed.
  • number and kinds of activities made after message delivery.
  • number of new app users.
  • mobile device language.

Examples of use

  • Automatic message delivery about new app version available sent to users of the previous one
  • Automatic push notifications with discounts to inactive users
  • Automatic delivery of detailed e-mail offers to most engaged users

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